I suppose considering all the other bone-headed things we Americans seem to be doing lately, it shouldn’t be too surprising that it takes the genius founder of both Tesla Motors and Space-X, Elon Musk, to explainÂ some incredibly basic logic about what will likelyÂ propel the electric car industry into its next and substantially expanded era. Put simply, it’s all about RANGE.
A great postÂ over at Quartz points out that while the average American commute is roughly 37 miles roundtrip (and that’s not accounting forÂ areas with high traffic congestion – e.g, everywhere except maybe South Dakota . . .), most currently marketed “pure” electric vehicles have a maximum range of only 75 miles.Â Given the paucity ofÂ recharging stations inÂ pretty much everywhere except California,Â that constitutes a fairly large disincentive for any driverÂ consideringÂ whether to “goÂ electric.” (Not even factoring in relative cost)
Tesla, in contrast is focused on buildingÂ increasingly less expensive modelsÂ with a maximum range of at least 200 milesÂ and, simultaneously, is developing a growing network of Tesla “recharge stations”Â located specifically in areas where GPS data has told them that Tesla owners are actually likely to be drivingÂ (yet another way toÂ brilliantly capitalize onÂ their technologyÂ AND win over new customers from other manufacturers . . .)Â Although current Teslas remain out of reach for most consumers, the company is planning on launching aÂ $30,000 model within “several years.”
That’s exactly the sort of common sense, long-term thinking the United StatesÂ could use a lot more of these days. Nicely done, Mr. Musk. NOW SEND ME MY FREE TESLA!!