Throughout the ongoing debate over gay marriage (albeit now significantly less contentious than in years past) businesses, states and cities are quickly beginning to hone in an infrequently discussed side-benefit: more often than not, gay marriage adds up to hard cold cash.
With marriage legal in only 13 states and the district of Columbia, thereâ€™s a new boom in competition with everyone from governors and mayors to trade associations (think hotels, restaurants, chambers of commerce â€“ you name it) making ever more vocal pitches as to why their particular locality or service can deliver the best possible gay marriage experience in the nation. Citywide campaigns like â€œI Want To Marry You In Minneapolisâ€ are rapidly growing as gay marriage states discover what the straight marriage industry has known all along: whether a marriage succeeds or not isnâ€™t the point â€“ there are still endless ways to profit. From increased tax revenues to the potential for vast infusions of out-of-state spending including even new realÂ estate purchases, there are few sectors of the economy that canâ€™t receive a healthy boost when gay couples come to town.
So it seems capitalism isnâ€™t all cold-hearted. But then again if youâ€™re REALLY a savvy investor, take it from me and start preparing for the future: the gay divorce boom is right around the cornerâ€¦