Some VERY interesting marketing points in the article cited at the end of this postâ€¦
But first, what is 4KTV anyway? Iâ€™ll let the straight-talkin’Â folks at Sony explain it:
“4KTV is a TRILUMINOS display tech that pushes how far a TV can produce natural color, along with Motionflowâ„¢ XR 960 technology to make movement in-frame almost impossibly smooth.â€
Now, hold on – “almost impossibly smooth?” I’m pretty sure you can’t get smoother than that. Think about it: If you did, you’d be doing the impossible! But here’s what you can do: the ALMOST IMPOSSIBLE.
Damn that sounds cool! I want It!Â I NEED IT!!Â GIVE IT TO ME!!! NOW!!!!
Admittedly, acquiring all that TRILUMINOS-ness does come with a price-tag. Models currently start atÂ around $5000. So, now hereâ€™s the part that actually interests me even more (well, almost more…) than this apparently “explosive” technological wonder: namely, the psychology that WILL make you buy it. HistoryÂ has repeatedlyÂ taught that it’s (usually) unwise to bet againstÂ genuine innovations (and apparently “4K” is actually a legitimately quantum leap forward from HD).
- Cars will never outsell bicyclesâ€¦ From an 1899 Edition of what was apparently a highly regarded publication at the time, The Literary Digest: Â â€œThe ordinary type of â€œhorseless carriageâ€ is at present a luxury for the wealthy, and although its price will probably fall in the future, it will never, of course, come into as common use as the bicycle.â€
- AÂ practical purpose for rockets?Â â€“ Ain’t gonna happenâ€¦ Â A 1920 editorial from our friends (well, our dead friendsâ€¦) over at The New York Times: â€œIt is when one considers the multiple-charge rocket as a traveler to the moon that one begins to doubt . . .â€
- Internet shopping – Whoâ€™d possibly do that? Time Magazine in 1966: â€œRemote shopping, while entirely feasible, will flop â€“ because women like to get out of the house, like to handle merchandise, like to be able to change their minds.â€
- Television â€“ You’d be wasting your time even to dream about itâ€¦ Lee DeForest, one of the most respected â€œtechnologists of his dayâ€ (admittedly â€œhis dayâ€ was 1926) but still: â€œWhile theoretically and technically television may be feasible, commercially and financially it is an impossibility, a development of which we need waste little time dreaming.â€
And then thereâ€™s HDTV itself, now virtually ubiquitous, which numerous mainstream commentators believed could never make it as a mainstream product. In sum, people are fundamentally drawn to game-changers. It’s just in our nature to crave these sorts of things which is why Sony probably didn’t waste its time (or money) dreaming up 4K. Let’s say it one more time . . . ALMOST IMPOSSIBLY SMOOTH . . . If you don’t want that, you’re absolutely not cool enough for FrazerRice.com.
So get ready folks â€“ Because thereâ€™s some Motionflow XR 960 TRILUMINOSITY cominâ€™ at ya!