[Note: No direct link to the article is available but it can be located by doing a search for “business models” on the Quartz website.]
Until the Nineties, Business Models Weren’t a Thing, Quartz (qz.com), 4/17/2013
“Golf isn’t a sport. It’s a currency.” Melody Lee, Cadillac’s Global Director for Brand & Reputation On The Golf Course, It’s All About Building Relationships, The New York Times, 4/14/2013
What scares me here? Sounds like we might be looking at Franz Ferdinand, the sequel . . .
The increased usage of the phrase “modeling” seems to correlate to the rise and proliferation of Excel spreadsheet usage among managers and even line workers. Ă‚Â As more managers became proficient in computerized spreadsheet work, their efficiency in tracking their past work and “modeling” what they expected in the future theoretically expanded as well. Ă‚Â I’m sure the authors of the day picked up on the idea that spreadsheets (“modeling”) were a tool to help predict the future . . . And therefore were valuable . . . FOR PREDICTING THE FUTURE
The Excel Depression, Paul Krugman, The New York Times, 4/19/2013