There are literally no words to match the raw awesomeness of this ad featuring action star Jean Claude Van Damme, two enormous gold Volvo trucks and a stunt that deserves instant acceptance into some sort of Hall of Fame (indeed, perhaps all of them…)

So even if you weren’t remotely aware that you’ve always been craving a shiny new gold-tinted Volvo truck (or two), pour yourself a VERY stiff drink, click on the below video and then at least TRY to show Mr. Van Damme the basic decency of watching it all the way through before making what will inevitably be a crazed dash over to your local Volvo dealer.

And expect a long line…