Water & Investing: Why This Beverage Isn’t Just For Drinking Anymore…


Obviously, I’m not breaking news by pointing out that that humanity has always been united in its ceaseless quest for sustainable food supplies and a sufficient volume of potable water. Combine universal need with limited supply, however, and “united” doesn’t last long . . . It’s a near historical certainty that the earliest conflicts among homo sapiens sapiens were spawned by struggles to control scarce resources. Tens of thousands of years may have passed, but much less has changed than many investors imagine. Understanding the history and current state of global water supply competition is directly relevant to investing – and growing in relative importance.

A brief glance at maps of the ancient world’s most advanced civilizations (e.g., those that developed early systems of government, writing, agriculture, bronze-age technology, standing armies and agriculture) present a clear correlation between relative development and water-rich geography (The Nile Delta and the swath of land sandwiched between the Yangtze and Yellow Rivers would be two of the clearest examples). Both ancient Egypt and ancient China (along with a host of other similarly situated cultures) literally surged ahead of competitors – despite near constant attacks from nomadic invaders. In sum, the ability to replenish food and water ultimately accelerates societal diversification and promotes technological superiority. The result? Power – in every sense of the word.

The fundamentals of food and water not only continue to drive our planet’s political, economic, social and cultural dynamics but – due to increased population and the many positive and negative externalities caused by several hundred years of exponential technological advancement, water supply, if anything, plays a LARGER role now than during antiquity. Consider the following observation from a recent New York Times article explaining the present Chinese government’s profound concerns about the interrelationship between air pollution and dwindling water supplies:

China contains only about 7 percent of the world’s fresh water while sustaining nearly 20 percent of its population. In stark contrast, Lake Michigan in the United States holds about 4 percent of the world’s freshwater (the Great Lakes combined contain about 20 percent) . . . More water is needed with each skyscraper added to urban China’s skylines, each ton of coal burned to heat them, and each steamer of dumplings sold on their steps. And every time water is discharged from a new residential complex or power plant, it returns to the river basins a little dirtier.

As the NYT piece goes on to address, the ramifications are enormous – not only for China’s ability to maintain its own societal stability (and high rates of growth), but also for China’s less-developed neighbors who have quickly learned that environmental pollution doesn’t discriminate. Whether one is thinking about island nations that could literally disappear as a result of rising sea levels or threatened third world water supplies (a combination of indigenous growth and the behavior of larger economies), how the world’s water supply is distributed has already become one of the 21st century’s most important (and complicated) trends to follow.

The Smart Investor’s Perspective

While food and water issues are often merely assumed to be a focus for governments and various NGOs (environmental organizations, etc.), it’s past time that investors started more actively thinking about how crises, like those being experienced by China, also play a major role influencing macro and micro economic decision-making. It’s surely no exaggeration to suggest that investors who choose to ignore water during their investment evaluations will eventually (or immediately…) begin making serious errors of judgment. PERIOD. Yes – Water really does matter THAT MUCH.

A few Opening Thoughts on Where to Focus:

  • There’s a lot of truth behind the cliche that in every crisis there is opportunity. What’s crucial here is remembering that not all of this opportunity will flow from price fluctuations. It seems logical, for example, that demand for efficient, environmentally safe and less expensive purification and desalination systems is likely to rise substantially over the next decades – consequently a fascinating water-related investment theme. One can imagine numerous other examples ranging from the computers and software that manage municipal water supplies to preparing for the threat of cyber-attacks aimed at disabling such systems.

Without doubt, it’s fair to say that global water supply has now joined the list of top-tier financial indicators. Attention must be paid by investors who want to do well, investors who hope to do good AND investors wise enough to realize this is one area where both of those goals are really two sides of the same coin.


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