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On this week’s podcast, we have some back and forth on the emerging prevalence of public relations and its increasing importance in corporate strategy.

Discussion outline below . . .

• The Dangers of the “Spindustry”.
• The use of avatars to represent climate change- are they created or natural occurring representatives.
• Naomi Seibt- as the counterpoint to Greta Thurnberg on climate change- is she a “created” representative. NYPOST: GRETA vs NAOMI
• The Potential Damage to Unwitting Avatars (especially those pulled out of central casting)
• Coronavirus- Catastrophists vs. Slow Adopters. How did views change so quickly? (This was recorded before the Rudy Gobert news and the cancellation of the major sports events)
• The Innovation of Adoption Lifecycles- Innovators, Early adopters, Early Majority, Late Majority, Laggards.
• “Abundance of Caution” vs “Self Quarantines Don’t Work in Democracies.”
• How does one project calm and competence (before having proved these traits)?
• What happens when people have to actually rethink their lives?
• Is there a consequence to being over-confident?
• The Tylenol case- a good example of PR driving the corporate strategy.
• Crisis Management: Doing the right thing, being smart legally and defending the brand and the business.
• The tension between the PR strategy and the legal strategy . . .
• Strategy by Avatar may not work- I can’t remember Naomi Seibt’s name!!!
• ESG investing and Public Relations- how is reputation/PR scored?
• Is it reputation well understood in the investment world? Significant?